The success or failure of any marketing strategy is largely dependent on the public perception towards its products, services, leadership, organization policies etc. Hence, it has become utmost important for organizations to communicate or connect with their existing or prospective consumers or customers in the most effective way. Credible reputations are not built overnight. It's a continuous journey that requires careful planning and sustained effort for a longer period of time. As we are aware, the society in contemporary world is suffering from huge trust deficit and as a result of it, the reputation risks for an individual or entity have increased many-fold in recent years. Moreover, the recent global financial and political turmoil has increased media, government and public scrutiny in general. Another dimension added to this scrutiny is the stakeholder activism from various pressure groups. In addition, the evolving internet generation has changed the entire market landscape of reputation risks and so do their reputation management tactics.

Irrespective of the industry, organizations are working harder to nurture and protect their reputation as well as differentiate themselves from competitors based on their own unique vision, values, strengths, policies and strategies. At Alliance Mantra, we help our clients to understand various facets of their reputation and then we develop a comprehensive target audience oriented communication strategy to manage their reputation in the market. We also identify their core behavioural areas so that we are able to create a cohesive reputation management strategy that can impact the partial or overall reputation of the organization.